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The Row Bags: Frequently Asked Questions

These are the questions that come up most often about the row bags, answered with what can actually be verified. All prices below are observed 2026 market prices recorded in September of that year, not an official price list, because the brand publishes none. Claims that are reported but not confirmed are named as such, not papered over. Where a figure comes from a resale report, it describes observed market behaviour and is not investment advice. Only bags are covered; ready-to-wear and footwear sit outside the scope. If a claim is widely repeated but cannot be checked, it has been left out.

Who makes The Row, and where are the bags made?

Founded in 2006 by Mary-Kate and Ashley Olsen, The Row is based in New York City. Tribeca has held the design studio since 2012; a Paris office opened in 2011 and a London office arrived in 2019. The label is named after Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Beyond that, no manufacturing detail is published, and claims about specific tanneries are not verifiable. Own boutiques are open in Los Angeles, New York, London, Paris and Amagansett.

Why are the bags unlogoed?

You will find no exterior logo plaques, branded hardware or monogram prints anywhere on the range. In their place, you place the bag by silhouette, proportion and construction. Look low on the side of any bag for a small, discreet exterior stamp that blends into buy online the leather, and expect a second stamp inside. Hardware is palladium-plated and finished matte or brushed, so it reads as weight rather than shine. Linings are luxury materials in their own right, specifying nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. The practical consequence is that you cannot identify one of these bags from across a street, which for many buyers is the point.

How much should you expect to pay for a The Row bag?

There is no official price list, because the brand publishes none, so every figure here is an observed 2026 market price. Observed prices stretched from $590 for a Double Travel Wallet to $6,900 for the Marco Bag. Think in three bands: entry, roughly $590 to $1,500; middle, roughly $1,550 to $3,500; top, roughly $3,600 to $6,900. Material moves the number more than size does. Choose suede and you face a consistent premium over calfskin in the same silhouette. Retailer prices vary, and stock, currency and season all shift the figure, so read the table as a snapshot rather than a quotation.

Is the original Margaux gone for good?

Nobody outside the brand knows, and the brand has stayed silent. What is verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. That it has been discontinued is widely reported, though the brand has never officially confirmed it. Keep the two apart: merging them goes beyond the evidence. Resale is where the original now sits; the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Until the brand says otherwise, the status stays unresolved.

What is the difference between the Margaux and the Soft Margaux?

The Soft Margaux is a genuine rework rather than a new label on an old bag. What it adds to the original come to protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. Observed at $3,650, the Soft Margaux 10 is 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Same construction on the Soft Margaux 12, which comes in at 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. Reports place a Soft Margaux 15 at about $4,700, but the figure is unconfirmed. Margaux Shoulder 12, observed at $4,900, is a different silhouette entirely with a lambskin lining and elongated tubular handles.

What do the numbers in the bag names refer to?

The number is the bag’s width in inches, not a size tier or a series code. The convention applies across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Comparison becomes straightforward as a result: two bags with the same number take up roughly the same width. The Margaux 17 exists in a leather-and-canvas version at a major retailer, approximately 17 x 12 x 9 inches, though its price is not verified. Where a name carries N/S or E/W instead, that describes orientation rather than dimension. Reading both conventions tells you most of what you need before seeing the bag.

How can you tell a real The Row bag from a fake?

The brand runs no public serial number, date code or authenticity card system for these bags, which means there is no code to look up and nobody can verify one for you. In its place, authentication is physical. Even, machine-precise stitching with no fraying or wandering lines is the standard, as are hand-painted edges with no overflow, bubbling or thin coverage. Hand-feel gives it away: genuine hide is substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. The interior stamp should be sharp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 pass photo inspection, which is why in-hand checks and platform authentication dominate the advice.

• No serial numbers, date codes or authenticity cards exist
• Even stitching density and clean hand-painted edges
• Crisp, centred interior stamp reading Made in Italy
• Hardware matte or brushed, closing precisely
• The bag should keep its shape empty

Do The Row bags retain value on the secondary market?

Observed market behaviour says yes, but this is not investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report put the brand at 97% value retention, crossing into its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models varied: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. By way of comparison, the same report showed the Hermes Kelly Mini II at 282% and Goyard at 123%. Less firmly, Fashionphile resale was reported up about 44% year over year. None of it applies evenly, since canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.

Where do you buy The Row bags?

The direct routes are the brand’s own webstore and the boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand retailers verified as stocking the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. For off-price and archive stock, The Outnet is where discontinued styles often surface. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all handle them. Poshmark, eBay and Mercari carry them too, with the first two flagged in sources as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.

How should I care for one?

The guidance below is material-appropriate and general, not instruction from the label, since no brand-issued care protocol exists. Across all materials, avoid overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. Calfskin and grained finishes respond to buffing with a soft dry cloth, plus neutral conditioner used sparingly. Since nappa and lambskin are exceptionally soft and mark easily, keep to a dry cloth and avoid over-conditioning; both appear mostly as linings. The most fragile material in the line is suede: a suede brush only, and no leather cream, wet wipes, soap or water-based cleaner. Raffia, sisal, canvas and silk or satin pieces spot-clean but are least forgiving to water and least serviceable.